ALI TOTH & ANIKO VIRAG
Stylists ALI TOTH and ANIKO VIRAG are based between London and Budapest. During their 21-year-long profound partnership the duo had collaborated with outstanding photographers (Jack Davison, Benjamin Alexander Huseby, Dario Catellani, Tom Johnson, Francesco Nazardo and Marton Perlaki) and orchestrated cutting edge, conceptual fashion imagery for various publications such as Vogue UA, Buffalozine, M le Monde and Fantastic Man. The creative duo answered our questions about the shifting social landscape we all live in from their home.
How the current situation is affecting your profession?
As with everyone, due to the lockdowns around the world we have had all our upcoming jobs either cancelled or are on hold at the moment. As the situation is brand new and evolving all of the time for all of us, it’s too soon and hard to say how the industry will shift and change at this stage, although it surely will.
What kind of new opportunities do you see emerging?
We are trying to use our other skills such as art direction and photography, and offer a more complex execution. Using the time to think about what we can offer, and how to grow and adapt those skills and knowledge.
How do you relate to a more sustainable lifestyle?
We have definitely bought less in the past few months, mostly spending on basics such as food. Hopefully this period will shine a light on a more sustainable and thoughtful lifestyle where people slow down and consider the environment, sustainability and the future of our planet. We would like to see a focus on supporting local instead of global and support artisans over mass producers.
What books have you red and films you watched?
ANIKO suggests “Normal People” by Sally Rooney and “The End” by Attila Bartis. ALI reads “Heaven and Hell” by Jón Kalman Stefansson, “The Man with the Compound Eyes” by Wu Ming-yi, “Rosshalde” by Herman Hesse, and “The Tin Drum” by Günter Grass. ANIKO watches mainly series and documentaries. ALI’s list is of “Birds of Passage” by Ciro Guerra and Cristina Gallego, “A Hidden Life” by Terence Malick, “The Nightingale” by Jennifer Kent, “Portrait of a Lady on Fire” by Céline Sciamma, “The Souvenir” by Joanna Hogg and “The Wilde Goose Lake” by Diao Yinan.
What questions do you find yourself asking again and again?
What’s the meaning of life? But seriously, it has been a chance to step back and acknowledge what the really important things are.
What have you been grateful for in recent times?
Having been able to spend time by Lake Balaton, being close to nature, exploring the beauty of gardening, and living a slower life far away from the city.
PHOTOGRAPHY: Ali & Aniko
CONCEPT: AERON team
MODEL: Ali & Aniko