Karla Gruszecka is the Fashion Director of Vogue Poland. Her vibrant personality, commitment to long-lasting values and captivating sense of humor translate into original fashion features. Since joining the magazine 3 years ago, she has been working on developing the publication by standing behind non-conventional and socially engaged projects while educating women on style and life, leading by example.
How would you define the modern, contemporary woman?
For me, a modern woman is independent, engages herself in social issues, she is a world citizen. Your background shouldn’t define your thinking or opinions. Authenticity and self-awareness are the qualities I seek in people.
What does being a woman mean to you in the world we live in today?
I look up to women who love themselves, have their own opinions and are not afraid to speak their mind. Are courageous and independent. Don’t lose themselves in relationships, motherhood or work.
What activities do you enjoy the most in your free time?
I love traveling, dancing, cooking and listening to podcasts :) spending time outdoors with family is something that I value over everything.
How do you adopt consciousness in your personal life?
I try to buy timeless and high quality pieces, often it means grabbing something vintage - especially when it comes to furniture and home decor. I pay a lot of attention to details, production, packaging and the idea behind the brand. Lately I care more and more about who stands behind the brand, concept or an item that I like. When we choose a product, we support the brand behind it, as well as their concepts and ideas.
What do you think, how can sustainability change the fashion industry?
Slower pace will be a reason for an increase in quality, lesser amount of new collections, which will lead to more thoughtful products and reduction in the amount of things we possess. Also I guess there will be less over-invested ad campaigns.
Do you have a formula to ride the flow?
I have a lot of trust in myself. There is a lot of self-criticism involved and I try not to feel sorry for myself. My failures are my motivators. I always try to look for solutions over obstacles. I am not afraid to act on it too.
Who are your role models who you follow?
Depending on the life aspect, I have different role models. In my work life, my guru is Natalia Maczek (founder of the Polish label MISBHV) - wise, self-confident, courageous woman, who is never cutting corners.
What inspires your work?
Traveling and people is what drives my creativity. My work is also my greatest passion so it is all connected in every aspect. I love to spend my free time in beautiful spaces. I pay a lot of attention to what I eat and on what it is served. I really like to sneak-peak on people with loads of charisma. I can get inspired by everything, everywhere, sometimes it can be a visit to an old market, gallery or a vintage store.
How do you find balance in your life?
I really take care of my own peace of mind and reset. I am full of energy and I try to be fully engaged in everything I do, so it is crucial for me to have quick and effective rest. My new apartment serves as a perfect chill out spot. I love to spend time there, cooking, tidying, setting flowers, and since not long ago, having private yoga sessions. When I’m away a good book and podcast always saves the day. There are plenty of occasions when my private life mingles with my work. I love it, because at work I meet a lot of inspiring people with whom I tend to spend a lot of free time.
What does craftsmanship mean to you?
I really enjoy the craftsmanship trend, supporting small, local productions. It’s really great to see a turn towards forgotten techniques and high quality materials.
What human values do you value the most?
Honesty, hard work, engagement, humbleness and sense of humor!
PHOTOGRAPHY: Agnieszka Kulesza & Lukasz Pik
CONCEPT: AERON team & Karla Gruszecka
MODEL: Karla Gruszecka