The AERON Flagship Store is located at Andrássy Avenue, a renowned shopping street in Budapest, a UNESCO World Heritage Site lined with Neo-Renaissance mansions and townhouses exhibiting intricate facades, spectacular architectural details, and ornaments. Designed by internationally acclaimed Hungarian architects, Miklós Ybl and Emil Ungár, Andrássy Avenue 34, home to the AERON flagship store, is one of the pioneering townhouses on the boulevard, celebrating its 150th anniversary this year.

Entering the AERON store from the alluring historical setting, the interior echoes serenity and sophistication, infused with tactile textures, subdued colors, and angular gestures. The space was envisioned in collaboration with interior designer Eszter Bertóty (Espacio Bertoty), a great friend of Eszter Áron, who translated AERON’s design ethos into the physical space, with material choices guiding the visitors through a journey from meeting the collection to discovering themselves in the garments. Emphasizing the brand’s adjacency for Scandinavian design and lifestyle, the conical-shaped Apollo lamps from Swedish design brand, Pholc bring light to the space.

Beyond a traditional retail concept, the AERON store embodies a manner of living in the modern world. A curation of a selected artist’s work is showcased each season, starting with the inaugural collaboration with Leila Guïnnefollau’s glass and ceramic installation. Alongside permanent collections, the store unveils exclusive capsules and staple pieces, ensuring each visit is a voyage of discovery.