This question lingered with Brandei Estes, photography specialist, curator, and advisor, and Andi Gáldi Vinkó, photographer, after a visit to AERON’s Budapest store. Surrounded by thoughtful pieces, they imagined: what if more women creatives—photographers, curators, gallerists, and artists—wore garments like these? Not just beautiful, but made with the same intention and clarity they bring to their work.

Manifesting the idea, they conceived a campaign for AERON, gathering a circle of close friends, linked by the realm of photography. Shot in London, each woman wore AERON as a natural extension of her creative identity, and sat down for a conversation about her current projects and the way she relates to what she’s wearing.

More than a series of portraits, the campaign is a reflection on how women dress to do the work that defines them—and how garments can quietly empower them in doing so.