The Pre-Fall 2023 collection is a natural exploration of both the personal and the professional ambitions of AERON’s Founder and Creative director Eszter Áron. It is all about a mother’s desire to comfort her community with earthy tones and soft fabrics, and a skilled designer’s mission to create functional garments that make sense in the moment we live in. "A garment has to have a reality," she declared at the beginning of the design process.
Knitwear is explored in new depth and dimensions. New styles are both for the daytime and evening, from experimental to easy luxe silhouettes. As an example of Eszter’s ever-present design philosophy of balancing opposites, standout hybrid pieces are made of satin and knitted panels for special moments.
For Pre-Fall 2023, AERON introduces its first denim range made of washed cotton twill, adorned with raw edges and subtle feminine details — moments that celebrate the modern woman in all her complexity.
Creative Director Eszter Áron
Photography István Lábady
Styling Melissa Jane Tarling
Set Design Richard Illés
Model Sara Hawija @MIKAs
Hair Stylist Ábel Telenkó
Make-up Artist Berni Titkos
Production & Casting Andrea Martinez