Presented during Copenhagen Fashion Week, for Spring/Summer 2023 Eszter Áron envisioned a mood-lifting wardrobe, to address her desire for a good time. Elsewhere, this season’s range of standout fashion is designed in answer to the question: how do we find serenity in our lives today? 

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Against the backdrop of the brand’s core neutrals, the collection’s positive atmosphere translates as an introduction to soothing colors such as calming sage or Baker-Miller pink, a shade scientifically observed to lower anxiety. These colors are explored in AERON’s summer suiting, tailored from ultra breezy wool.

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Easy sheer summer dresses are made from an FSC-certified linen blend, while cut-out fringe details are used to elevate knitwear to a new luxe level. Meanwhile, to better round the brand’s knitwear offering, a rustic angle is newly developed with oversized styles for the weekend, made of organic cotton, meant to layer on top of more body-con pieces or paired with the brand’s ever-present breezy wool tailoring.

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AERON’s Shima Seiki machinery produced ZERO sub-line is fully updated as a result of better listening to the women who wear the brand and a deeper understanding of modularity. Subsequently, new knitted styles evolve from historic bestsellers in a new seasonal pop-color, petal, against the backdrop of ZERO's everlasting cream and black. At the same time, newly developed statement silhouettes give a chance to curate a knitted co-ord, from tonal minimal to playful maximalist in an inclusive size range.

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The appreciation to time honored tailoring techniques is passed through generations in Eszter Áron’s family, as our founder’s grandfather ran a tailoring business. It comes with no surprise, suiting is a key pillar of our seasonal offering from contemporary styles to our best-selling Mercedes blazer, all made of high quality breezy wool. Luxury as it was always meant to be.

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Creative Director Eszter Áron
Photography Marco Van Rijt, Eva Losada
Styling and Art Direction Bonnie Langedijk
Production Alpine Office
Casting Camilla Bigler
Model Agencies Scoop, Le Management, Elite, Unique, Fiiri, Gossip
Hair Stylist Nicci Welsh
Make-up Artist Rikke Dengsø Jensen