ZERO WARDROBE CONCEPT
ZERO is AERON’s core collection of knitted staples exclusively made with zero-waste, Wholegarment technology. Whereas traditional knitted garments are made of separate panels and assembled manually, our ZERO garments are produced innovatively in one entire, three-dimensional piece by Shima Seiki machinery.
Explore ZERO Line
Responsible Manifacturing
This way of production uses less energy than traditional systems and allows us to only consume the amount of yarn required for an item, minimizing leftovers that otherwise go to waste.
Over at the brand’s core ZERO line of knitted staples made exclusively with Wholegarment technology, the AERON’s signature mimosa yellow color appears alongside the carryover black and cream colorways. At the same time, newly developed statement silhouettes give a chance to curate a knitted co-ord, from tonal minimal to playful maximalist in an inclusive size range.
The outcome is a collection of knitted bralettes, body-con dresses, flared trousers, and more. All seam-free, all size-inclusive, from XXS to XXL with the benefit to stretch 1,5 sizes up, and all in ZERO’s signature range of ribbed knitwear that is everlastingly spun from an Ecovero Viscose-blend yarn. Evolved styles are added seasonally in a bid to build out a modular wardrobe concept over time, where individual garments can seamlessly be paired with other styles across various categories and seasons.
Creative Direction by Eszter Aron
Photographed by Laura Jane Coulson, Webber Represents
Styled by Bonnie Langedijk
Hair by Mari O’Hashi, LGA Management
Make-up by Niamh Quinn, LGA Management
Abeny Nhial, Select Model
Olivia Belgrave Ruse, Milk Management
Jess Maybury, Elite Models
