ZERO Wardrobe Concept
This way of production uses less energy than traditional systems and allows us to only consume the amount of yarn required for an item, minimizing leftovers that otherwise go to waste.
Against the backdrop of our ZERO line’s ever-present black and cream color options, limited pop-colors are introduced seasonally. For Fall/Winter 2022 we are presenting two new color tones that seamlessly complement each other: vanilla yellow and emerald green.
We believe in good foundations that leave a minimal impact on the environment. Parallel to the creative process, we focus on advancing our sourcing practices season-to-season. Therefore in Fall/Winter 2022, we are replacing traditional spandex and lycra yarns with innovative corn-based Sorona yarn. Sorona is a polymer made of 37% plant-based ingredients. The crops used in the process are not competing with the food industry, they come with lower energy consumption and significantly less GHG emissions compared to nylon. With the introduction of Sorona, we tripled the number of sustainable styles, with the aim to ascend higher, while not compromising its distinctive, impeccable quality.
The outcome is a collection of knitted bralettes, body-con dresses, flared trousers, and more. All seam-free, all size-inclusive, from XXS to XXL with the benefit to stretch 1,5 sizes up, and all in ZERO’s signature range of ribbed knitwear that is everlastingly spun from an Ecovero Viscose-blend yarn. Evolved styles are added seasonally in a bid to build out a modular wardrobe concept over time, where individual garments can seamlessly be paired with other styles across various categories and seasons.
Creative Direction by Eszter Aron
Photographed by Laura Jane Coulson, Webber Represents
Styled by Bonnie Langedijk
Hair by Mari O’Hashi, LGA Management
Make-up by Niamh Quinn, LGA Management
Abeny Nhial, Select Model
Olivia Belgrave Ruse, Milk Management
Jess Maybury, Elite Models
Positive Impact
WE MAKE CONSCIOUS DECISIONSWe feel strongly about taking sensible actions today to leave a better future for the generations that come next. |
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